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Optimize your competitive advantage and empower your business.

Elevate Your Competitive Edge

Potomac Insights is a competitive strategy research and data company, providing customized research, tools, and real-time tracking to organizations that are seeking to understand their competitive environment.

A timely analysis of your industry

A data-driven assessment of your competitive environment helps drive strategic planning.

Our recommendations are based on quantitative and qualitative data, augmented with industry knowledge, to help you understand emerging markets, customer pain points, and underserved customer groups.

Forest Road

Targeted Insights

Extract signal from the noise to get a clear picture of your competitor's offerings, strengths, and strategic direction.

Competitor Tracking

Real-time and quarterly tracking of your competitor set, demonstrating performance, products, pricing, and mindshare so that you can stay at the forefront.

Custom Research

Research and competitive insights focused on your vertical's most important market trends and opportunities.

Actionable Recommendations

We translate insights into tailored action plans, from product innovation to pricing optimization to targeted marketing campaigns.

Competitive Advantage. Delivered.

Demand advantages make you more attractive than your competitors, even at higher prices.

Supply advantages mean lower costs and give you a margin or pricing edge.

Scale advantages come from high-production or sales volume, common amongst the most visible businesses.

We work across all industries, including:

Retail

Enhance your retail operations with our strategic recommendations tailored to the dynamic retail landscape.

Technology

Navigate technological advancements with confidence by leveraging our timely market insights.

Healthcare

Elevate patient experiences and operational efficiency in the healthcare sector using our industry knowledge.

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